Asda has become the first supermarket to use the official Vegan Society stamp of approval on its food – including bottles of vodka.
The supermarket giant has joined forces with charity, The Vegan Society, to give 16 items the official stamp.
Products including tomato ketchup, vegetable soup, peanut butter, and curry sauce.
The trademark is designed to give customers extra authenticity and assurance when buying vegan products.
George Gill, chief executive of The Vegan Society said:
‘We are very pleased that yet another major retailer has listened to its customers and decided to make the shopping experience easier for vegans and those shopping on their behalf,’
‘Providing vegan options makes clear commercial sense for retailers, who can open up their market to a fast growing number of vegans worldwide.’
Lizzy Massey, Vice President Asda Own Brand, said: ‘Our customers are at the heart of everything we do and we know that they have different needs and demands from our products. That is why we have listened to feedback from our customers and are proud to put vegan labelling on our own brand products.’
Picture credit: Asda