ASOS launches vegan and cruelty-free make up collaboration with Crayola

British fashion website ASOS has teamed up with Crayola to produce a beauty range that is both vegan and cruelty-free.

The range, Crayola Beauty, features 58 pieces, and is designed to evoke the famous Crayola colouring products that will be familiar to many from their childhoods. The collection includes 24 shades of stick foundation, along with cheek and lip crayons, mascaras, highlighters, and five palettes.

While the original crayons contain stearic acid, a fat derived from cows, the makeup range is suitable for vegans, cruelty-free, and has been designed to be gender-fluid, in order to be as inclusive as possible.

The products range in price from £9 to £25, and are now available via the ASOS website.


The lifestyle magazine written by vegans for vegans.