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ASOS Updated Animal Welfare Policy Includes Silk, Mohair and More

Online retailer Asos have updated their animal welfare policy and added silk, mohair, cashmere, shells, teeth, animal bones and horns, and feathers and down to their policy. The new policy will come into effect in full from January 2019, and products will no longer be sold on the site.

In a statement shared with just-style, the retailer said that the updated policy aligns third-party brands with the retailers’ own label values. The company stated that no further orders will be made for products containing these materials, and that the website will no longer show any items with these materials from the end of January 2019.

The current terms of the policy state that suppliers must not use any part of vulnerable, endangered, exotic or wild-caught species in their products; they must not use fur, including rabbit hair (angora) or Mongolian lamb’s fur, and now the additional materials have been included in the policy.

The inclusion of more materials that are animal-based in their welfare policy has been welcome by PETA, and is a step forward in the fight against exploiting animals for fashion. Although the ban is not inclusive of leather at present, suppliers must only source leather, wool and other animal hair a by-product of the meat industry, with stringent guidelines suppliers must adhere to in order to stock items on their website.

Yvonne Taylor, director of corporate projects at PETA said: “In response to PETA’s campaign, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favour of cruelty-free alternatives that look great without causing suffering.”

In addition, the online retailer has a guide to identifying real fur and faux fur. You can read the full animal welfare policy here.

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