Popular soup producers launch vegan soup range

Baxters is launching their first-ever tinned plant-based soup. The new range is perfect for those looking for a convenient, vegan-friendly meal option.

 

 

Inspired by traditional recipes from around the world including Mexico, Sri Lanka and India, the new additions have been specially developed to be bursting with natural and wholesome flavour whilst using only fresh, healthy and natural ingredients.

 

The three flavours available include Jackfruit, Three Bean & Chipotle, Sri Lankan Sweet Potato and a Butternut Squash & Lentil Dhansak and have been created by Baxters very own development chef, Darren Sivewright, and use the same high-quality ingredients and methods the brand is synonymous with.

 

Baxters Launch Vegan Soup Range 1

 

European marketing director for Baxters Food Group, Lorraine Rothwell, commented: “At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist – off jar lids for our preserves in the 60’s to developing the first-ever vegetarian specific tinned soup range in the 80’s, innovation is at our core. So, we’re excited to launch our first ever Plant-Based range to the market.”

“Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavour and nutrients.”

 

The variants that are now available at Tesco price at £1.55, with further listings to follow later in the year.

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2 Comments

  1. Ema Melanaphy on April 13, 2020 at 7:13 am

    Great, but what about labelling their “accidentally vegan” products as such?!

    • Penelope (at jacoi) on May 17, 2020 at 12:18 pm

      That’s a great point Ema. They could show they’re vegan friendly and add more products at the same time!

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