Beyond Meat launches new ground beef-style product

Plant-based meat company Beyond Meat has announced its new product launch, vegan ground beef, aptly named Beyond Beef.

The Beyond Burger took the world by storm, with recent figures revealing that 93 per cent of those who eat the plant-based patty are omnivores, proving the success of alternative protein.

The new Beyond Beef is made using a blend of pea, rice and mung bean protein, giving the products juicy and chewy texture, similar to that of ground beef. Per serving it has 20g of protein and 25 per cent less saturated fat.

Ethan Brown, founder and CEO of Beyond Meat comments: “We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef, while tapping into the human health, environmental, and animal welfare benefits of plant-based foods.”

“As is our commitment, we’ve built this latest addition to our family of plant-based meat while being thoughtful about ingredient choices that support our everyday use by the whole family, including strict avoidance of GMOs, soya and gluten,” Brown added.

The Beyond Burger was designed with omnivores in mind, as opposed to vegans and vegetarians. The meat-like appearance, taste and texture of Beyond Meat’s products mimics that of beef and pork products, but reduces people’s consumption of meat, which is better for their health and the environment.


The lifestyle magazine written by vegans for vegans.