BOL Foods are changing their products to become a vegan and entirely plant based company by June 2018. The healthy convenience food brand removed meat and fish from their products in 2017, however, some of their products still contain dairy.
This move to being vegan makes BOL the first company in the UK who are a FMCG (Fast Moving Consumer Goods) brand to make this change. All the recipes and products are being reinvented and developed with award-winning nutritionist Ian Marber to ensure that the nutritional value and taste remains as delicious as they currently do.
Marber said: “Eating a variety of plant-based foods allows us to benefit from a range of phytochemicals, such as carotenoids in yellow, orange and red produce, as well as anthocyanin in red and purple foods. Eating a plant based diet has always been challenging unless you cook everything from scratch but also because of the lack of convenient choices on the shelves.
“BOL previously excluded chicken and fish and I am pleased to see them further embrace their commitment to the plant-based food movement by removing dairy to making plant-based foods even more accessible, affordable and delicious.”
BOL Foods was founded by ex-Innocent Food Commercial Director Paul Brown in 2015. His mission was to provide healthy food for people with busy lifestyles, and removed meat and fish from the BOL range after learning about the environmental impact of meat production, and the effects that it has on human health.
Brown said: “In 2017 we took a massive risk by dropping meat and fish from our product range. We are now taking another risk by committing to completely plant-based recipes, however, it’s a risk we are willing to take. We could no longer ignore the impact that dairy farming has on our environment and by dropping it from our recipes we will save nearly 200 tonnes of CO2 emissions and 7 million litres of water each year. We’re a small business trying to make a big impact.
We’re always learning as a brand and listening to our customers. We’re on a mission to make it easy for people to eat less meat and more plants, bringing colour and nutrition to the world we live in and making sure we minimize our impact whilst we’re here.”