Shroomdogs for all
In celebration of World Meat Free Week, which runs from June 21-23, supermarket giant, Sainsbury’s, will open a plant-based pop-up butchers, located on Bethnal Green Road in London.
At first glance, the three day pop-up shop will look no different than a traditional meat butchers. However, the sausages hanging in the window, along with all the other tasty products stocked, will be entirely vegan.
On offer will be 20 plant-based products, including Sainsbury’s much-loved vegan Shroomdogs. The ‘butcher’ will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get stuck in to World Meat Free Week, which seek to inspire people to try more plant-based foods.
If you head down to the store, you’ll get to choose a ‘cut’ of the best boneless bites, before the food is weighed and wrapped the same as in a traditional store, at discounted prices.
Even better – visitors will not just be able to purchase some ingredients for their dinner, but will also have the chance to taste many of the delicious products, entirely for free.
‘Cooking advice and inspiration’
Sainsbury’s buyer, James Hamilton says: “Whilst we’re seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them. So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.”
“We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!”