Dairy farmers are trying to challenge the rise of veganism with a movement that they are calling ‘Februdairy’. The number of people changing to vegan diets for environmental, health and ethical reasons has grown dramatically within the last few years. This has had consequences for the dairy industry, with farmers having to sell their livestock for longer being able to support them.
Plant and nut based milks have boomed in sales because of people wanting to improve their health, and many not wanting to be involved with the cruelty of the dairy industry. Dairy milk has a significant impact on the environment, with animal agriculture across the world producing twice as many carbon emissions as the whole of the transport sector.
The Februdairy account on Twitter has less than 300 followers, and with February only 9 days away, it seems unlikely that the dairy industry will be able to promote their products enough to increase the sales that are consistently dropping. A recent conference held in Glasgow announced that the dairy industry could disappear within a decade if the vegan, anti-dairy message continues.
Livestock sustainability consultant Dr Judith Capper said: “There is a need in the dairy sector for some myth-busting. In consumers don’t buy our products – milk, cream, butter, cheese etc – we will not have a dairy industry in five to 10 years.” Dr Judith Capper is one of the people heavily promoting the new ‘movement’ on Twitter.
Lactose intolerance is an issue around the globe, with around three quarters of the population having this problem. Sales of soya milk continue to increase, with it expected to grow with an exceptional CAGR (Compound Annual Growth Rate), and the market expected to achieve million dollar growth readily in the forecast period to 2023.