To celebrate World Meat Free Week beginning on Monday 11th June, London burger chain Dirty Burger has collaborated with Linda McCartney’s on a ‘Dirty Vegan’ burger.
The burger will only be available for one week, and on its first day of release, Dirty Burger will be offering the burger for free to the first fifty people who enter their Shoreditch and Vauxhall branches. After that, the burgers will be priced at £7.
The burger has been developed by Dirty Burger’s head chef, Brian Gowan, with help from Linda McCartney’s. It will be served in a vegan brioche bun, with two layers of popocini pepper relish, burnt aubergine, lettuce, and a Linda McCartney’s quarter pounder burger. McGowan said: “Here at Dirty Burger, we’re really excited about the opportunity to create a great tasting option for our vegetarian and vegan customers. I’ve thoroughly enjoyed developing the Dirty Vegan burger and cannot wait to see the reaction once it launches in stores.”
The Dirty Vegan burger will be available from the following branches of Dirty Burger: Balham, Wimbledon, St John’s Wood, Whitechapel, Tooting, Crouch End, Vauxhall and Shoreditch.
World Meat Free Week runs from 11th-17th June, and helps to encourage people to reduce their meat intake for environmental reasons.