Updated 19th February 2019: Boohoo retracted their decision to stop using wool, following backlash. The company issued a statement, saying: “Boohoo continues to assess all options as part of its ongoing commitment to a more sustainable future.”
Global fashion group Boohoo have announced that they are removing wool from their products following PETA investigations.
The decision to stop using wool makes them the world’s first major fashion retailer to do this. PETA’s exposés of the Scottish wool industry influenced the Manchester-based brand to revaluate their use of wool, and all of the brands within the Boohoo group will not use wool.
PETA’s investigations of the wool industry across 99 sheep shearing facilities found abuse in every single one, with sheep being kicked, mutilated and killed. Some of these facilities were meant to be ‘sustainable’ and the wool be ‘responsibly sourced’, however the evidence proves otherwise.
Yvonne Taylor, PETA’s director of corporate projects said: “PETA is toasting Boohoo group’s compassionate, business-savvy decision to scrap wool. Kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor, and we’re urging other retailers to follow Boohoo’s forward-thinking example.”
The decision will be enforced into Boohoo’s AW 19/20 range across Boohoo, Boohoo man, PrettyLittleThing and Nasty Gal, which are all owned by the brand.