Friday 23rd November marks Fur Free Friday

Fur Free Friday is an international event to raise awareness of the atrocities inflicted on millions of fur-bearing animals, who are slaughtered for fashion.


Ahead of the day, celebrities are speaking out against the suffering of animals killed for the fur trade, and are backing calls by Animal Defenders International (ADI) to rid society of this ruthless industry.


Gemma Atkinson, former Hollyoaks actress and Strictly Come Dancing finalist, says: “We can all make a difference by making fashion choices that are kind, not cruel, to the animals. Don’t contribute to the suffering and deaths of millions of animals – say no to fur, forever.”


Emily Deschanel, co-star of the hit US TV drama series Bones, says: “Fur looks best, and belongs, on animals not people. To end the horrific suffering of millions of animals we need to say no to fur – for good.”


Baywatch actress, Alexandra Paul, says: “I believe in all animals’ right to live free, pain free. Thanks to ADI’s undercover footage on fur farms, we now know the shocking truth behind the industry. We all need to make this stop – and we can do that by choosing cruelty-free fashion, not fur.”


The list of celebrities who are supportive of ADI’s campaign is growing, Atkinson, Deschanel, and Paul join Ricky Gervais, Joanna Lumley, Brian Blessed, Sara Pascoe, Peter Egan and Bob Barker.



If you want to help the cause, you can spread the word of the campaign by sharing ADI’s short film A Lifetime, which contains real footage of the lives of two foxes, brothers Borys and Eryk, who were killed at just seven months old, on a Polish fur farm. The footage was obtained by ADI’s hidden cameras to capture a rare insight into an industry that kills more than 100 million animals a year worldwide.


The UK may have banned fur farming 18 years ago, it is still one of the biggest global dealers of fur. Astonishingly, the UK is one of the largest exporters of fur in Europe; garment exports amount to over £22 million a year, while imports of fur skins are valued in millions, including £4.5 million from Poland and £4.5 million from China in 2016 alone. Further to this, more than £63 million worth of fur was imported into the UK.


Animal Defenders International president Jan Creamer, said: “Treated like a product, intelligent, feeling individuals continue to suffer for this brutal trade. Born in a cage, they die a terrifying and painful death. This is the real cost of fur – help end the cruelty and say no to fur.”


For more information, or to share ADI’s footage, go to