Vegan food brand, The Fry Family Food Co. has estimated that it has saved over 3 million animals in 2018 thanks to the increasing sales of their vegan products.
2018 saw a massive increase in the amount of people eating a vegan diet, with people also choosing to reduce their meat intake, all contributing the amount of vegan food sold, and demand for plant-based food has raised.
Fry’s customers alone have saved the equivalent of 3,669,146 animals by opting for their vegan protein products than the meat counterparts. When broken down, this is equivalent to saving 647,737 chicken, 11,354 cows, 10,055 pigs and 3 million prawns.
Fry’s prawn-style pieces, vegan pies, and vegan sausages are some of the company’s most popular products, with a wide range of plant-based products available for consumers.
Tammy Fry, international marketing director at the Fry Family Food Co. said: “We are absolutely thrilled to have contributed such a vast amount to the reduction of meat consumption.
“Animal welfare is absolutely intrinsic to everything we do here at Fry’s. The number of animals we save each year is how we measure our true success, so we’re incredibly proud of this result, and to be a part of such an incredible movement!”
The Fry Family Food Co was established in 1991, with Wally and Debbie Fry making burgers and sausages at home without meat. Fry’s is sold in Sainsbury’s, Holland and Barrett and on Ocado, and is available around the world.
The business remains a family venture, with a passion for innovative, delicious meat-free food at the heart of the company.