Animal rights group, Go Vegan World, have launched a new campaign, prompting the public to go vegan. The advertising campaign runs throughout Christmas and New Year, with over 2,000 adverts encouraging people to make the lifestyle change.
Sandra Higgins, founder and director of Go Vegan World, said: “It is important at the outset to define veganism as a way of living that protects the rights of other sentient animals. Other animals share out capacity for physical and psychological feelings.”
She added: “Christmas is traditionally a time of goodwill, generosity and concern for the less fortunate and the oppressed. Our oppression of other animals goes unnoticed for the most part simply because they are members of different species to us.
“But being different is not a justification for exploiting them in the first place.”
The awareness of veganism and the realities of animal agriculture has been vastly increased throughout 2018, and such large advertising campaigns are often a rarity within the movement. Social media helps to share the vegan message, with video exposés, and the ability to quickly and effectively share the message.
“When confronted with the mess we have created with respect to environmental destruction and climate change, and when we realise that we are violently oppressing defenceless, innocent beings, it is tempting for many people to take refuge through denial, minimisation and failure to act.
“We tend to disassociate from the truth that demand we change, pushing facts to the back of our minds for the short-term gain of convenience. The Go Vegan World ads remind us of our victims; they remind us that each one of us is morally obliged to stop using other animals and go vegan.”
The adverts will run in both the UK and Ireland, on buses, the London Underground, billboards, bus shelters, streets and will be large screen adverts in Ireland, too. The adverts will also be in print, in several newspapers in Ireland.