Frozen pizza brand Goodfella’s are launching a new vegan pizza, and will be available in the mainstream supermarkets. The pizza is topped with falafel, red peppers, spinach, white onion, spicy harissa sauce and a hummus drizzle, and is approved by the Vegan Society.
The new pizza is the first mass-market frozen product of its kind and has been created to cater to the tastes of all pizza lovers, ensuring everyone of varying diets are included in enjoying the pizza. The new product answers to the increasing demand for vegan food, with over 540,000 people leading a vegan diet in the UK, convenience food is also at the height of the demand for vegan food.
Due to Goodfella’s new product, it’s becoming easier to pick up vegan food that’s already prepared and perfect for a midweek dinner, and ideal to keep one in the freezer.
Alex Brown, Goodfella’s Brand Manager said: We’re so excited to launch the first mainstream vegan frozen pizza. We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious.
“We think this new pizza will appeal to all pizza-lovers. We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner.”
Goodfella’s vegan pizza will be available in supermarkets across the UK from March 2018, and will retail at £2.50.