Holland & Barrett announce new lunch range
The UK’s largest health and wellness retailer Holland & Barrett recently launched a Food to Go range in six of their London branches.
Created to cater for the growing demand in the UK’s capital for affordable vegan and vegetarian lunches, the new selection of fresh, on-the-go vegetarian and vegan meals include veggie sandwiches, wraps and salads including a Chipotle Chick’n sandwich, made by the popular plant-based brand, Tofurky.
Available as a part of a meal deal, the extensive selection of lunchtime favourites retail at just under £4 for a main, snack and drink combo, making it cheaper than most high-street competitors. Popular plant-based brands are included in the deal with treats by Deliciously Ella, Vita Coco, and Hippeas all in the mix, as well as a Captain Kombucha beverage that usually retails at around £2.99.
Ian Chant, head of food at Holland & Barrett, commented: “As a trusted health food retailer, there has been a mounting demand from our customers for vegan and veggie lunch-to-go options and we are excited to be able to launch into this category with six of our stores now selling a wide variety of fresh lunch foods.
With professional Londoners spending on average £6-7 on lunch each day, we wanted to price our meal deal at a modest £3.99 to become the destination retailer for affordable plant-based lunches – where everything is always 100% vegetarian or vegan. We’re delighted by the mix of exciting, innovative food and drinks brands available as part of the deal, with everything from M+LKPLUS’s strawberry cheesecake cashew ‘mylk’ to NOMO’s fantastic vegan chocolate bars, and hope our customers will be too!”
The fresh Food to Go range and meal deals were launched 17th July 2019 in Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate and Canary Wharf branches, with plans to roll the venture out further depending on consumer demand.