A number of prominent food outlets have joined forces with Veganuary to offer animal-free food.
Veganuary – which sees participants try veganism for the month of January – has seen a record number of signups this year, with tens of thousands of people taking part.
These people will now be able to choose from a range of plant-based options in chains including Leondon, the handmade Burger Compant, Las Iguanas, Pret a Manger, and Zizzi.
Clea Grady, marketing manager at Veganuary, said: “The worldwide rise in veganism may be influenced by celebrities but the number one reason that people give for taking part in Veganuary is to protect animals. Farming is a brutal business. Male chicks are killed at a day old because they aren’t able to lay eggs, unwanted calves are shot, and pigs are locked in crates and treated like breeding machines. Consumers increasingly won’t stomach such cruelty, and are choosing to eat vegan. The trend is all set to continue and food outlets like All Bar One, Pret and Zizzi are absolutely right to make vegan foods a priority.’”