IKEA are launching a vegan hot dog to provide a healthy alternative as “a greener version of an icon”, according to the company. The company are aiming to prove their dedication to providing healthier products, as many of the food options served in the stores are animal based.
The renowned IKEA meatballs have a vegan version, and with a few other vegan options on the menu, this is a welcomed addition. Michael La Cour, the Managing Director at IKEA Food said: “Every year 660 million people enjoy the IKEA Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.”
La Cour added: “There is no point in creating a more sustainable option for our customers if it isn’t tasty. With the news Veggie hot dog, we can inspire and enable our customers…to choose a plant based more sustainable option at an affordable price.”
This suggests that the infamous Swedish furniture brand are looking to rival their own classic Swedish meatballs, offering a more sustainable food choice as opposed to targeting the vegan population specifically.
According to Hitwise, the UK’s largest online search specialist, searches for ‘vegan hot dogs’ has tripled by 196 per cent in the past year. The third most popular search term related to vegan hot dogs was, ‘are IKEA veggie hot dogs vegan?’, before IKEA announced their plans to add the vegan hot dog to their menu.
Veganism is continuing to rise year on year, with searches for veganism having increased by 50 per cent in the first two weeks of January 2018, compared to the same time last year.