Viva! asks, is it fine to keep on eating our way to climate and ecological collapse? 

Viva’s latest campaign uses a poignant animation to stress that it is not fine to consume foods that will play havoc with climate and destroy our planet

As Greta Thunberg has famously said, ‘Our house is on fire’. As vegans, we know that farming animals for meat, dairy and eggs is a leading cause of the climate crisis. So, why do millions of people continue to think that it is fine to keep eating our way to ecological and climate collapse?


This week, vegan campaigning charity Viva! have launched their latest environmental video – an illustrated animation playing on the viral meme ‘This is fine’.


The short video portrays the devastating impact that animal agriculture is having on planet Earth and offers a solution to the problem – go vegan!


Viva! this is fine climate and ecological collapse


Watch the video here


Viva!’s one-minute animation tells the story of a teenager carelessly eating animals whilst ignoring the rapidly growing fire as it spreads around him.


Upon watching the video, you will see the protagonist as he eats animal after animal, saying ‘This is fine’ despite the devastating destruction taking place around him.


Bones from the animals he has consumed pile up around him until finally, as the dramatic flames engulf him and his home, the character realises this is NOT fine.


Viva! asks, is it fine to keep on eating our way to climate and ecological collapse? 1


As the fire and devastation is replaced by lush greenery, we see the animal-based foods replaced by a deliciously decadent vegan burger – resulting in the statement, ‘This IS fine’.


The closing scene of the animation offers viewers a clear and simple message – our house is on fire. Animal farming is at the heart of the climate crisis. Go vegan now to protect the planet.


Climate failure and ecological destruction

If you need further proof of the impact of animal agriculture – a study conducted by Oxford University researcher Joeph Poore can show you. It includes the most comprehensive analysis to date of the damage farming does to the planet.


The study revealed that going vegan is the ‘single biggest action an individual can take to reduce their impact on the earth’. Poore said: “It is far bigger than cutting down on your flights or buying an electric car,” as these only cut greenhouse gas emissions.


Viva! asks, is it fine to keep on eating our way to climate and ecological collapse? 2


This video, along with Viva!’s wider campaign #VeganNow, seeks to convey the urgent message that we must go #VeganNow to save the planet.


Watch the new animation and learn how we can change the world:





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