Kat Von D Launches Beauty Pro Program

Kat Von D has launched the Kat Von D Beauty Pro Program for professional make-up artists. The program donates $5 of every members’ purchases to animal charities to maintain their ethical beliefs and support a cruelty-free world. The Pro Program includes a 30 per cent discount on purchases, early access to new products, and free shipping on all orders.

On the website page, Kat Von D writes: “After years of dreaming, I’m thrilled to announce that our Pro Program is finally here. From the beginning, my goal was to create a program that would inspire you, connect you to others and help make artistry cruelty free.”

The first 5,000 to sign up to the Pro Program will receive a welcome gift, including two full-size items. Kat Von D made the announcement in 2016 that all of her products would be changing to a vegan formula, in keeping with her ethos of having a cruelty-free company. The company launched in 2008, and has since collected a number of awards and commendations for her contributions to advocating the vegan cause.

Kat Von D recently announced a new line of vegan footwear that will be available later in 2018. The line is called Von D Shoes and will have 28 different styles to choose from, including a range of styles. The shoes are being made with a ‘leather’ from apple peel are hand made in Italy.

The Pro Program is open for applications now, providing applicants meet the requirements necessary to be accepted onto the program.

VeganLife

The lifestyle magazine written by vegans for vegans.