Kat Von D has launched the Kat Von D Beauty Pro Program for professional make-up artists. The program donates $5 of every members’ purchases to animal charities to maintain their ethical beliefs and support a cruelty-free world. The Pro Program includes a 30 per cent discount on purchases, early access to new products, and free shipping on all orders.
On the website page, Kat Von D writes: “After years of dreaming, I’m thrilled to announce that our Pro Program is finally here. From the beginning, my goal was to create a program that would inspire you, connect you to others and help make artistry cruelty free.”
The first 5,000 to sign up to the Pro Program will receive a welcome gift, including two full-size items. Kat Von D made the announcement in 2016 that all of her products would be changing to a vegan formula, in keeping with her ethos of having a cruelty-free company. The company launched in 2008, and has since collected a number of awards and commendations for her contributions to advocating the vegan cause.
Kat Von D recently announced a new line of vegan footwear that will be available later in 2018. The line is called Von D Shoes and will have 28 different styles to choose from, including a range of styles. The shoes are being made with a ‘leather’ from apple peel are hand made in Italy.
The Pro Program is open for applications now, providing applicants meet the requirements necessary to be accepted onto the program.