After four years and a DKK 6 billion investment in two offshore wind farms, the LEGO Group has achieved its ambition to balance 100% if its energy use with energy from renewable sources. To celebrate, the LEGO Group has built the largest ever LEGO® brick wind turbine, a Guinness World Records™ title, and challenged children around the world to create their own renewable energy solutions.
“We work to leave a positive impact on the planet and I am truly excited about the inauguration of the Burbo Bank Extension wind farm. This development means we have now reached the 100% renewable energy milestone three years ahead of target. Together with our partners, we intend to continue investing in renewable energy to help create a better future for the builders of tomorrow,” said Bali Padda, CEO of the LEGO Group.
LEGO Groups renewables now exceeds the energy consumed at all LEGO factories, stores and offices globally. In 2016, more than 360 gigawatt hours of energy were used by the LEGO Group to produce the more than 75 billion LEGO bricks sold around the world during the year.
LEGO Group’s partnership with the WWF Climate Savers programme inspired the 100% renewable milestone.
Involving and Inspiring Children
The LEGO Group aims to raise awareness of the importance of renewable energy, and did so by building the world’s largest LEGO® brick wind turbine. Built with 146,000 LEGO bricks, the wind turbine stands 7.5 metres tall and is a tribute to the record 200 metre tall wind turbines of the Burbo Bank Extension wind farm. From the summer of 2017 the LEGO wind turbine will be located at the LEGOLAND Windsor Resort.
To inspire children to engage in environmental issues, the LEGO Group has invited hundreds of children from the Liverpool area and more than a million children on the LEGO Life social media platform to participate in building challenges. Children are encouraged to use their creativity and imagination to build a renewable energy machine that can capture the wind and provide energy to power their lives.
“We see children as our role models and as we take action in reducing our environmental impact as a company, we will also continue to work to inspire children around the world by engaging them in environmental and social issues,” said Bali Padda.