Iconic Danish brand LEGO are going to start making blocks from plant based plastic, with the ingredients sourced from sugarcane plants. Up to 2 per cent of the company’s plastic pieces, including trees, shrubs and leaves will be made from polyethylene, which is an ethanol made derived from sugarcane.
The motivation behind the change is to provide more sustainable plastic items that aren’t oil based like most of the products currently are. By 2030 LEGO hope to have a more sustainable portfolio of products and packaging. Tim Brooks, vice president of environmental responsibility at LEGO, said: “We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year.
“This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials.” The new pieces made with polyethylene are still going to look the same as their previous pieces made from oil based plastic.
LEGO are working with the Bioplastic Feedstock Alliance to secure the sourcing of fully sustainable raw materials for the bioplastic industry. LEGO are already investing in sustainable power sources such as wind power and recycle plastic waste to avoid it ending up in landfill.