LIVEKINDLY Collective Partners With Sustainable Seaweed ‘Burger’ Company
LIVEKINDLY Collective and The Dutch Weed Burger Have Joined Forces to Bring The Benefits of Another Plant-based Protein to People Worldwide
LIVEKINDLY Collective, a collection of exciting vegan brands on track to become one of the world’s largest plant-based food companies, has announced partnership with The Dutch Weed Burger, an Amsterdam-based, iconic brand that uses seaweed as its hero ingredient.
By adding The Dutch Weed Burger to LIVEKINDLY Collective, the company expands its plant-based portfolio with seaweed – a high-quality source of protein which can be grown using minimal fresh water and no agricultural land.
Who is The Dutch Weed Burger?
Back in 2012, The Dutch Weed Burger was founded by Lisette Kreischer and Mark Kulsdom, following from the pair’s eponymous documentary, in which they search for the best recipes to bring seaweed to the mainstream public.
The first Dutch Weed Burgers were sold from a handmade pushbike in the streets of Amsterdam – it became an instant cult-hit. When restaurants started to put the burger concept on their menu, the pioneer brand trailblazed the vegan trend in the Netherlands and beyond.
‘Opportunity To Transform The Food System’
Kees Kruythoff, CEO and chairman of LIVEKINDLY Collective comments: “Innovation in plant-based protein has created a tremendous opportunity to transform the global food system, as consumers increasingly demand tasty and nutritious alternatives to meat.”
“With the addition of The Dutch Weed Burger, we expand the types of plant-based protein we can offer our consumers in more than 40 countries and accelerate our mission to make plant-based living the new norm.”
Mark Kulsdom, CEO and Founder of The Dutch Weed Burger adds: “We are so excited to join these driven, experienced and passionate leaders who are going to help scale our brand and change the food culture around the globe.”
“Seaweed farming is highly sustainable because it grows profusely in the ocean and it breathes out oxygen while it grows. The plant is nutrient-rich and healthy while bringing a unique umami flavor to people’s taste buds.”
“These ocean greens mix perfectly with protein-rich beans and other innovative textures we use. I am looking forward to work within the Collective, because the time for real change is imminent and more urgent than ever!”
Who are LIVEKINDLY Collective?
LIVEKINDLY Collective is on its way to becoming one of the world’s largest vegan food companies, bringing together brans including Oumph!, The Fry Family Food Co., LikeMeat, No Meat and LIVEKINDLY, a digital media platform.
The company is growing exponentially, and recently closed a growth funding round, bringing the total of funding received in its first 12 months to $535 million! This makes LIVEKINDLY Collective one of the top three highest-funded and fastest-growing plant-based food companies globally.