An advert by PETA which was initially approved for London Buses has been rejected at the last minute, as they believed it could cause offence. The advert shows a glazed dog’s head on a platter, replacing the traditional choice of turkey, eaten by many for Christmas dinner with the words: “If you wouldn’t eat your dog, why eat a turkey? Start a new tradition. Go vegan.”

The advert was intended to shock the public and give people something to think about this Christmas as birds are eaten in their millions, encouraging people to make a change and to go vegan. As adverts by many food retailers feature cooked turkeys and other birds, the rejection of this advert has led to confusion as to why it would offend large numbers of people, but a cooked turkey wouldn’t.

London Buses Reject PETA Vegan Christmas Advert 1

PETA wanted to make the public think about the animals people are eating at Christmas, highlighting that the offensive part is that turkeys and dogs both have the capacity to feel pain, yet one is deemed to be of less importance than the other in the eyes of many of the Great British public.

The work PETA do to bring light to the issues of animal farming, includes educating people on how their meat is really farmed. Turkeys are bred to have large breasts, meaning they are unable to mate and have a limited ability to walk.

Do you think that they should have allowed the advert to be placed on the side of London buses? Do you think it would have left a lasting impression with the public? Let us know your thoughts.

London Buses Reject PETA Vegan Christmas Advert 2

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8 Comments

  1. Sarah Dunning on December 18, 2017 at 4:48 pm

    Of course London Buses should have displayed the advert. By rejecting it they are giving the message that turkeys are of less importance than dogs, even though both species are sentient beings.

  2. Kim Skerten on December 18, 2017 at 6:02 pm

    I think they should have allowed the adverts. The problem is a lot of people don’t relate the meat they see on their plate to the animals it came from. I think London Transport have made a political decision which shows an unfair bias towards the meat industry.

  3. Paula regan on December 18, 2017 at 10:36 pm

    Great advert.. . Clearly it raised awareness and to who folks are eating ..it Needs to be used. Seems like the bus folks are more concerned about complaints. ..

  4. Caroline Hopewell on December 18, 2017 at 11:22 pm

    This sets a precedent! All cooked meat, be it turkey chicken pig cows lambs ducks or DOGS! Is offensive. So now should be banned from all public advertising, everywhere. Including magazines, newspapers, and shop windows!

  5. Laura on December 19, 2017 at 12:12 pm

    Great advert, upsetting that london buses have such a biased view on what they think is ok to advertise.

    • Paula regan on December 19, 2017 at 12:56 pm

      True …murdered animals sexist misogyny are ok.. bur plant peace food education is not ok.. shocking

  6. Paula regan on December 19, 2017 at 12:59 pm

    Plant peace food is . Education for peace and love is not ok..But murdered tortured sentient souls misogyny is ?

  7. Philip Andrews. on December 20, 2017 at 1:19 am

    Yes they should have allowed it the problem is there’s a fundamental paradox at the heart of other life claiming to love dogs and cats and wildlife but quite happily eating domesticated animals it’s a flaw and all paradox that people are just not willing to look at if you open a shop selling babies or old people the furore would spread around the world in seconds but it’s perfectly ok to hang up corpses of animals in shop windows beats me but there you go

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