Luxury fashion brand, Prada, will stop using fur from next year

Prada’s move is one of the most significant fur-free fashion statements so far


Italian fashion house, Prada, have finally taken notice of our society’s rising demand for ethical fashion. From February 2020, the designer brand has vowed to stop incorporating fur in their future designs.


In previous years, Prada have been known to make and sell products made from fox, mink and rabbit skins, but after its spring-summer 2020 women’s collection, this will no longer be the case.


For many years, animal charities have been trying to instigate change within the fashion house, and since last September, these charities have been working behind the scenes with Prada, whilst running large public campaigns, to get the brand to drop fur.


The label’s chief executive Miuccia Prada said: “The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement.”


‘Prada has just become a leader in animal welfare and innovation’


PJ Smith, director of fashion policy at the Humane Society of the United States, also commented: “With Prada’s fur-free announcement, one of the biggest names in fashion just became a leader in animal welfare and innovation for generations to come.”


Claire Bass, executive director of Humane Society International UK, said: “Prada’s decision puts the writing on the wall and makes clear that the fur trade is on borrowed time.”


“Prada Group’s historic announcement to go fur-free comes at a time when an unprecedented number of designers are turning their backs on the cruel fur trade and are fronting fashion based on fabric innovation instead of animal exploitation.”


“Anti-fur policies, like Prada’s, prove that forgoing fur isn’t a fast-fashion trend, it’s a step change to meet the demands of ever more socially and environmentally conscious consumers.”


“As well as being unspeakably cruel, fur is also a nightmare for the environment, using and producing a cocktail of pollutants. Fashion leaders like Prada, Gucci and Burberry are clear that fur has had its day.”


“It leaves a shrinking list of designers like Yves Saint Laurent, Fendi and Dolce & Gabbana looking hugely isolated and out of step with the anti-fur zeitgeist.”


“Fur sales bans are being considered in New York and California; now is the moment for the UK government to shine on its commitments to animal welfare and make Britain the first country in the world to ban the sale of animal fur.”


An archaic practice


Whilst fur farming was banned in the UK in 2000, after mass public appeal to end the practice, the UK still imports foreign farmed fur (including rabbit, chinchilla, mink, racoon and fox). This needs to change.


With the likes of Stella McCartney, and now Prada, no longer using fur in their fashion pieces, and more awareness on the issue, with widespread public petitioning, there are hopes that an overdue UK import ban will soon come into place.




The lifestyle magazine written by vegans for vegans.