An agricultural report published by the EU has stated that people in Europe will consume less meat per capita. In the next 12 years, meat consumption will drop from 69.3kg to 68.6kg. While this may seem like a small amount, animals’ lives will still be saved, and the environmental effect of animal agriculture lessened.
The impact that meat has on the environment is one of the main reasons cited as to why people in Europe are reducing the amount of meat in their diets. The availability of plant-based options also helps with the popularity of meat-free alternatives.
The report says: “Many drivers will influence the agricultural markets over the next decade in the EU and beyond. The report takes into account the impact of consumers’ behaviours on those markets.
“For instance, the consumer and citizen will become more conscious of their food, its sourcing, and its impact on the environment and climate change.
“For producers, this will result I higher production costs but will also be an opportunity to differentiate their products, adding value while reducing negatives climatic and environmental impact.
“This will be reflected in alternative production systems, such as local, organic or other certified products being increasingly in demand.”
The global meat alternatives market is set to continue growing. By 2025, it is expected to be worth $7.02 billion globally, as alternative proteins become more popular.