Green Monday, a meat reduction programme, has won an award for its contribution to reducing the effects of climate change.
The Roddenberry Prize has a $1 million prize pot to companies and initiatives that contribute to helping lessen the impact of, and prevent climate change. Green Monday won the Plant-Rich Diets category with their efforts for promoting a reduced meat diet to the residents of Hong Kong.
Since Green Monday was launched in 2012, 1.6 million people have adopted meat-free Mondays. It is believed that Green Monday has helped to save 900,000 tonnes of CO2 and 300,000,000 animals. The amount of people following a flexitarian diet in the state has increased from five per cent in 2008 to 23 per cent in 2014, helped by Green Monday.
Green Monday has won $250,000, and will help the initiative continue its work and raise awareness of plant-based diets.
Attention has been drawn to the environmental benefits of a meat-free diet throughout 2018, with the amount of resources used to raise animals for meat and animal products.
As this publicity surrounding the amount of energy used within animal agriculture continues to come to light, more people are making the decision to reduce and remove animal products from their lives.