UK company Moving Mountains is to release the first meatless ‘bleeding’ burger, mirroring efforts by companies in the US such as Impossible Foods with their Impossible Burger and the Beyond Burger by Beyond Meat.
The burger imitates the way that meat burgers are cooked, sizzling and brown on the outside, whilst remaining red on the inside. The texture of the burger is similar to that of meat, so for those transitioning into the vegan lifestyle or reducing their meat intake, this burger could be a good option to make that temporary period easier. The burger isn’t just being marketed at vegans, it aims to be eaten by everyone to improving people’s health and the environment impact of the food we eat.
The Moving Mountain’s B12 burger is made from coconut oil, wheat and soy, potatoes, mushrooms and has added vitamin B12, giving the nutrients usually found in red meat. As the main sources of B12 for vegans comes from plant milks, some soy products, some cereals and supplements, the addition of this key vitamin is welcomed. The ‘bleeding’ effect is achieved by the addition of beetroot.
Simeon Van der Molen, the founder of Moving Mountains said: “Moving Mountains is a British brand launching the UK’s first ever raw bleeding plant-based meat burger. This marks a huge leap in innovation for humanity and will allow consumers to bite into a future that is better for their health and the health of our planet.
“Our 100 per cent plant-based meat B12 Burger has taken scientists, chefs and farmers over two years to make and is the closest replication to animal meat in the UK, but requires less land, less water and produces less greenhouse emissions.
“The environmental impact of the animal agriculture industry is becoming catastrophic and so it is essential that technological innovation keeps up to provide a real solution for food that is sustainable but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike.”
The Moving Mountains B12 burger will be available in across the UK in 2018 in shops and restaurants.