A new film has been created to make non-vegans, specifically meat eaters, consider their dietary choices. As vegans, killing an animal for food simply isn’t an option, no matter who kills it, no animal is worth dying for the sake of food.
But, for the meat-eaters out there, could you kill an animal for your meal when faced with having to do it yourself? Forget the packaging on a supermarket shelf, the words written on a menu and food brought to you in a restaurant, the sheer reality of eating meat is highlighted in a new short film.
At Casa De Carne, a fictional restaurant in Last Chance for Animals latest campaign, Eric is faced with this very situation. By simply ordering the baby back ribs, he is then handed a knife, put in a room with his chosen ‘meal’, and asked to kill it.
When faced with this reality, Eric decides he’d rather pet the pig than kill it, the correct choice, right? But the chefs at Casa De Carne are insistent, with the next scene cutting to the plate of baby back ribs Eric ordered.
The message of the film advocates veganism in its simplest form – if you can’t bear to kill an animal, why continue eating meat? By forcing viewers to think about their relationship with animals, it makes them think about their dietary decisions.
In a world where meat is presented neatly packaged in plastic in shops, the actuality of how that food gets there is rarely at the forefront of shopper’s minds (except for vegans, of course).
Recognising animals are sentient beings enables us to make more informed choices, which is displayed clearly and simply in the film.
The film won the Tarshis Shot Film Award at the Animal Film Festival 2019. The Animal Film Festival is held in collaboration with the Tarshis Foundation, showcasing animal welfare issues through short films, documentaries and feature length films.