Number of vegan products in Australia grows by 92%

According to a new Mintel report, the number of vegan products in Australia has increased by 92% since 2014.

In 2016, one in eight of all products in Australia carried a vegetarian claim, with 6% labelled ‘vegan’. The increase in plant-based products comes with the trend among Australians to avoid meat. In fact, one in seven surveyed said that they avoided or intended to avoid red meat in 2016.

Laura Jones, Mintel’s trend and innovation consultant, said:

“Although Australia is still one of the largest meat eating populations globally, health and environmental concerns, along with cost have changed Australians’ attitudes when it comes to meat consumption. Australians have become more mindful in recent years of the amount of meat and the frequency of which they eat meat.”

The shift isn’t just happening in Australia, it’s a worldwide movement. Over the past decade, veganism has seen consistent growth as millennials, the world’s largest generation, purchase their own foods.

NBC reports that according to Google, searches for ‘vegan’ increased by 33% in the past year alone. This is slightly higher than the increase from 2015 to 2016.

As vegan foods become more accessible, it’s never been easier to ditch animal products. Join the growing number of people who are taking a stand for animals, the environment, and their own health by transitioning to a plant-based diet.


Credit: Mercy for Animals


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