Online Vegan Retailer Launch Crowdfunding Campaign
Founded by Karris and Scott McCulloch, TheVeganKind is an online food and lifestyle store, where you can purchase subscription boxes, plant-based treats and other household and beauty products.
The idea for the company was born in 2013, spurred by the frustration they experienced browsing supermarket aisles, checking labels and ingredients lists in their search for vegan products.
Now, the retailers have announced they are launching a crowdfunding campaign with Seedrs, one of the UK’s leading equity crowdfunding platforms.
The campaign will enable the business’ growing customer base to invest in them and support the company, as it looks to expand its operations and improve accessibility to a vegan
and a plant-based lifestyle for people across the UK.
A Booming Sector
In the last four years, veganism has quadrupled in the UK alone. It’s not just vegans though – 92 per cent of plant-based and vegan meals eaten in Britain were eaten by non-vegans. Innovation in the sector is also booming, with the UK launching more plant-based products than any other nation in the world last year.
Scott commented, “We completed a successful rewards-based crowdfunding campaign at the back end of 2018 and we got lots of questions asking when we would be doing an equity raise and when customers could buy shares in TheVeganKind.”
“We are delighted to announce that the time has now come. Our community is at the heart of absolutely everything we do and we are completely focused on improving access to a vegan and plant-based lifestyle.”
“The support that we’ve received to date is nothing short of extraordinary and we can’t think of a better way to say thank you than to give our community a chance to join us for the next step of our journey and be a part of the future of food.”
For those who want to hear more about the campaign and would like to register their interest, you can do so here.