Fruit and veg as nature intended it
As one of the biggest supermarkets in the UK, the announcement is great news for the environment. It will hopefully not only reduce the amount of single-plastic waste, but encourage more of the public to look into the dangers of plastic, and start living more eco-friendly lifestyles.
The chain will offer customers up to 127 types of fruit and vegetables plastic-free, or in recyclable paper bags. Shoppers can expect to find loose produce including apples, persimmons, figs and pomegranates, as well as chestnut mushrooms, cauliflower and cabbage.
The initial trials in Morrions Skipton, Guiseley, and St Ives stores lasted for 10 months. Excitingly, the amount of loose fruit and vegetables bought in these locations increased by 40 percent on average.
‘Back to traditional greengrocery’
Drew Kirk, fruit and veg director at Morrisons said: “Many of our customers would like the option of buying their fruit and veg loose.”
“So, we’re creating an area of our greengrocery with no plastic, where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”
Although the supermarket will still offer sections comprising pre-packaged fruit and vegetables, Morrisons move is a step in the right direction. We hope that other stores take note, and that the public embrace the move to plastic-free, becoming more conscious in where and what they buy in the process.