Power Peonies collide with Pulp!

Introducing Floral Street's best-selling clean and vegan fine fragrance ‘powered by flowers’ tucked inside their disruptive, ‘first in fragrance’ pulp box

Clean, mood boosting fragrance and eco-conscious packaging has been at the heart of Floral Street since inception. Always aware of the responsible life cycle of their products, they respect nature with ingredient traceability from source to scent and  only use recyclable FSC certified paper board for their packaging which they carbon balance via the World Land Trust.



The reusable and biodegradable pulp fragrance box is now crafted with 20 per cent upcycled coffee cups, giving new life to previously unrecyclable waste. There’s approximately one coffee cup in every 50ml box and Floral Street are proud to say that they have reused 350,000 cups to date.

NEW for this spring, Floral Street's award-winning wonderland peony is available in a limited-edition set of 50ml and handy 10ml travel size. A light, fruity floral for the delicate, dreamy, radiant and thoughtful, it’s crafted with sustainable ingredients by master perfumer, Jérôme Epinette.


Stuffed with armfuls of peonies, pink berries, and violets it’s sophisticated not soft, captivating not cute. A shot of cedarwood lends a woody-balsamic warmth, vetiver injects a hint of hazelnut and candy floss, a fantasy ingredient concocted in a lab adds a sweet, sugary scent.


RRP £72 (saving £17), & John Lewis.


The lifestyle magazine written by vegans for vegans.