Pret Launches its Very First Vegan-Friendly Croissant
Pret a Manger is an international sandwich shop chain based in the United Kingdom, often referred to as Pret.
Every year, the popular eatery sells over 20 million croissants. Now, for the first time, the business will sell a vegan-friendly option.
Following months of development and numerous customer requests, the food team at Pret have created a plant-based alternative to the French breakfast pastry.
Using a combination of margarine and sunflower oil to re-create the celebrated buttery, light texture of a traditional croissant, the pastry is then filled with a deliciously sweet berry compote and finished with a sprinkling of sugar, making for a breakfast treat that is a great option for customers participating in Veganuary or those keen to try something new.
“Looking forward to sharing more plant-based innovations”
Pret’s global head of food innovation, Hannah Dolan, commented; “Over the past couple of years we’ve worked hard to bring new vegan and veggie options to our menu. The launch of The Vegan Classics in Veggie Pret has been a real success but we knew from talking to our customers that it was time to bring more options to the breakfast menu.”
“The Very Berry Croissant is just the beginning – we are looking forward to sharing more plant-based innovations with customers in 2020.”
Pret has also announced that oat milk is now available in all shops for customers to order with their barista prepared hot and cold drinks. In addition, the company will be dropping charges on milk alternatives, meaning that oat and rice-coconut milk, will be offered free of charge alongside soya milk.
These changes are part of Pret’s January new menu launch which will also see new salads and sandwiches available in shops including a Hummus and Falafel Mezze Salad retailing at £4.79 and a Smoky Carrot and Falafel sandwich made with rye bread, retailing at £3.25. The Very Berry Croissant will retail from £1.70.
For more information, please visit the Pret website.