Reebok to introduce a line of sustainable plant-based shows later this year.
Back in November, Adidas took to the Bio fabricate Conference in New York to introduce a Futurecraft silhouette constructed out of Biosteel – which is 100% naturally biodegradable. Now just a few months later, Reebok is getting in on the sustainable action, announcing its intent to launch a line of eco-friendly footwear.
The Cotton + Corn shows will be made from corn and organic cotton. The shoes can then be used as compost at the end of their lifespan. Bill McInnis, Head of Reebok Future said:
This is really just the first step for us. With Cotton + Corn we’re focused on all three phases of the product lifecycle. First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today. Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.
We like to say, we are “growing shoes” here at Reebok. Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We’ll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust.
More details are on the way, but Reebok promises that eco-friendly shoes are here to stay.
Picture credit: Boston Magazine