Richard Branson, the owner of global business Virgin, believes that the slaughter of animals for food will be a thing of the past in 30 years. Branson is an investor in Memphis Meats, a ‘clean meat’ company that cultures animal tissue from cells, eliminating the need for animals to be killed or the meat industry. There are however, still ethical concerns here in that animals need to be ‘kept’ and ‘used’ to culture the cells in the first place.
In a blog post Branson writes: “In 30 years or so, I believe we will look back and be shocked at what was the accepted way we killed animals en masse for food. I think that in the future clean and plant based meat will become the norm, and in 30 years it is unlikely animals will need to be killed for food anymore.”
He continues by saying: “I have tried plant based proteins that taste as good if not better than meat and these are becoming more widely available already.
“It’s no surprise that the meat and dairy substitutes industry is predicted to be worth $40 billion by 2020.
“It is undoubted that the way some conventional meat is produced today damages the environment, animal welfare and human healthy.”
To have big name investors, such as Richard Branson believing that in as little as 30 years’ time, the practice of the meat industry that we know today could be eradicated, is a big step in the right direction to ending the cruelty of the meat trade.
With half of the world’s greenhouse gas emissions coming from animal agriculture, to reduce this by no longer needing to feed and house animals within the meat industry, the impact could be huge and positive if the end of the meat industry is to materialise within 30 years.