Richard Branson, the owner of global business Virgin, believes that the slaughter of animals for food will be a thing of the past in 30 years. Branson is an investor in Memphis Meats, a ‘clean meat’ company that cultures animal tissue from cells, eliminating the need for animals to be killed or the meat industry. There are however, still ethical concerns here in that animals need to be ‘kept’ and ‘used’ to culture the cells in the first place.

In a blog post Branson writes: “In 30 years or so, I believe we will look back and be shocked at what was the accepted way we killed animals en masse for food. I think that in the future clean and plant based meat will become the norm, and in 30 years it is unlikely animals will need to be killed for food anymore.”

He continues by saying: “I have tried plant based proteins that taste as good if not better than meat and these are becoming more widely available already.

“It’s no surprise that the meat and dairy substitutes industry is predicted to be worth $40 billion by 2020.

“It is undoubted that the way some conventional meat is produced today damages the environment, animal welfare and human healthy.”

To have big name investors, such as Richard Branson believing that in as little as 30 years’ time, the practice of the meat industry that we know today could be eradicated, is a big step in the right direction to ending the cruelty of the meat trade.

With half of the world’s greenhouse gas emissions coming from animal agriculture, to reduce this by no longer needing to feed and house animals within the meat industry, the impact could be huge and positive if the end of the meat industry is to materialise within 30 years.


Posted in


  1. Simon Costello on February 17, 2018 at 10:29 pm

    Sry. So Richard. Once this lab designed meat is grown for the consumption by humans and cows become redundant, will you be caring for all the breeds of cattle in this country that will be put down due to your misguided actions. There purpose on this planet will be obsolete. What you should be researching is how can we better improve cattle care.

    Farms do not hold livestock because they are cute. If they have no purpose they will be destroyed. You are so out of touch it’s unreal…if your venture is successful you would be sounding the death bell on millions of farm animals to satisfy your sense of animal welfare. It’s misplaced and frankly you need to sack the idiot who convinced you to invest in this company.
    Simon Costello.

  2. Kaitlin on July 25, 2019 at 7:43 pm

    Cows are all domesticated animals and are slaughtered at under 3 years of age, when their life span is upwards of 20 years. That’s eating babies. Lab meat isn’t going to magically stop beef production at the drop of a hat and leave all the cows homeless LOL. It’s going to take years and years, if not many decades, to slowly phase out beef from cattle to lab grown meat. Cows are all owned by humans and are artificially impregnated over and over in the cattle industry. You don’t understand how industry works. The phase out will slowly shrink production such that fewer artificial impregnations will occur and the cattle in existence will be slaughtered for meat until finally the last producer closes its doors and slaughters its last cow. Dot you understand that all of the cows brought into the world are raised only to be killed for their meat? One day baby cows will no longer be owned by humans and brought into this world just to be slaughtered for consumption. Hallelujah. If you understood the impact cattle have on the environment you’d be rejoicing too. Regardless, bringing lives into this world just to be mistreated and killed is wrong. Thank goodness for this new lab meat invention!! No more suffering and violence and environmental degradation!!

Leave a Comment