Sainsbury’s have launched a vegan jackfruit wrap, ideal for those who are on-the-go. Love it or hate it, jackfruit is popular at the moment and another vegan option is welcomed, making the search for quick lunches whilst out and about easier.
The retailer announced the product on Twitter with a video, saying: “The Sainsbury’s team has a new member. Meet Jack fruit. He’s a pretty big deal. He looks like pulled pork. He tastes like pulled pork… But he’s vegan! Find him in store today.”
Who's tried our NEW vegan jackfruit wrap? (Side note: who knew pulled jackfruit could taste sooo good? 😍) pic.twitter.com/jFvl3bmNtk
— Sainsbury's (@sainsburys) May 2, 2018
At the end of last year, Sainsbury’s announced plans to bring out more meat-free options, several being vegan. The launched the pulled jackfruit, which was the first of its kind in UK supermarkets, was released to cater for the growing flexitarian and vegan population.
Georgina Lunn, product developer for fresh produce commented at the time, saying: “With over a quarter of meat-eating Brits actively reducing their meat consumption, there is a clear appetite for exciting and new ways to introduce more vegetables into our lives.
Sainsbury’s new range of plant based products provide innovative, inspiration solutions for everyday meals – from our supermarket-first pulled Jackfruit, to the super-satisfying ‘Shroomdogs’, we’re really proud to be offering a wide choice of flavours and can’t wait to hear how our customers are using them.”