Sea Shepherd has launched a new campaign called Plastic Ocean that highlights the problems that marine life face in the oceans filled with plastic.
More than one million ocean-dwelling non-human animals become stuck in plastic waste each year, causing pain, disability or death. Inevitably, the plastic that is eventually broken down into microscopic microplastics is making its way into the food chain. Animals at the top of the food chains are particularly affected by this as a result of bioaccumulation — a phenomenon highlighted by the BBC programme Blue Planet Two.
The Sea Shepherd campaign aims to spread awareness, and encourage people to act before the biodiversity of the oceans and environment is lost.
Sea Shepherd has launched the campaign with FF New York, putting plastic at the forefront of social media campaigns to change the mind-set towards plastic to make it more sustainable — particularly for Millennials and Generation Z.
The campaign depicts three visuals that are bright, colourful and dream-like at a glance, however when looked at more closely, the animals in the artwork become clear, showing them trapped in plastic.
The conceptual take on the reality of the situation is designed to prompt people to think about ways that they can avoid plastic reaching the ocean and trapping marine life.
Captain Alex Cornelissen, Sea Shepherd CEO said: “Plastics are invading the oceans on an unprecedented scale. Like an invasive species, it is wiping out ocean wildlife and taking over its habitat. Humans are to blame for the introduction of this most lethal substance and if we don’t stop its progress, soon the oceans will contain more plastic by sheer weight than all animal life combined.
“But we can turn the tides, we can stop this invasion. What we have caused, we now have to fix. Stop the production and use of single-use plastics. Together we can clean the oceans and together we can make sure that what we take out, stays out.”
How are you working to reduce your plastic consumption? You can watch the advert here: