Stella McCartney’s recent Paris fashion show had the models dancing down the runway, but backstage, the designer and PETA Vice President Dan Mathews were serious about explaining to fashion editors and stylists why she used a vegan ultra-suede instead of leather.
McCartney explains: “Fashion is an industry that makes a significant impact on the planet. It’s not just cool clothes and trends. … Every single day, myself and my entire team and challenging ourselves and the industry: what [can we] do better?”
She describes the new collection as follows: “Eco-friendly smooth ultra-suede in a signature all-in-one and trousers echo the feeling of freedom in tan colours, while keeping the brand’s innovative cruelty free philosophy.”
Some pieces were emblazoned with the words “Animal-Free” and “All Is Love”.
Peta commented they couldn’t be more pleased that McCartney has incorporated ultra-suede into her collections and continues to stand up for animals every day through her work. They know that her inspiring ethos is influencing other designers to do the same.
PETA have more information on How to Wear Vegan.