Superdrug are launching their first ever Little Vegan Pop Up Shop and it is open to customers from Wednesday 21st March. All of the products that are going to be sold are vegan and cruelty free, and are all Superdrug own brand. Veganism continues to grow, and a quick search on Instagram shows nearly 3.2 million posts under the hashtag ‘veganlife’ and a Google search for ‘vegan beauty’ returns 26.5 million results.
During January 2018, there was almost 3,500 searches on the Superdrug website for vegan beauty, and Superdrug take pride in being cruelty-free, and have the biggest ever UK high street range of vegan products with their B. collection.
Simon Comins, the Superdrug Commercial Director said: “We’ve embraced the vegan movement at Superdrug and are delighted that we now offer a thousand products under our own label. Vegan customers can come into store and pick up everything they need from hair products to foot spray and everything in between.
“Our technical team are constantly evolving formulations and meeting technical challenges to make products suitable for vegans. Coupled with our commitment to cruelty-free beauty, everything in our own brand beauty and toiletries range carries the leaping bunny symbol of Cruelty Free International, our customers tell us that they’ve come to rely on our stores for our own brand products.”
Box Park Shoreditch is located at 2-10 Bethnal Green Road, London E1 6GY, and the Superdrug pop up store is there for 3 months. Other brands that are vegan-friendly at Box Park are The Ordinary, owned by Deciem who also have a shop onsite. For a bite to eat, head over to Cook Daily who are also located at Box Park at units 48 and 49.