The Fry Family Food Co finally lands in Tesco Stores

As the demand for meat-free alternatives rises, the UK’s leading supermarkets are starting to provide, and now, popular vegan brand The Fry Family Food Co are stocking in Tesco


Fry's launches into Tesco stores


If you’ve been vegan for a while, you’ll likely have heard of Fry’s – the family-owned, plant-based food producers who’ve been in the meat-free business for almost three decades.


And finally, the brand has made their debut in 800 Tesco stores across the UK.


The launch included five new chilled lines and a number of convenient, eat-from-the-pack pastry products like the brand new, twin-pack Chicken-Style Sausage Roll (exclusive to Tesco), as well as Fry’s classic Mediterranean Veg & Squash Slice.


Fry's launches into Tesco Stores


If you’re pie lover, three hearty vegan pies have also taken up residence in the refrigerator aisle, including the Chicken-Style Country Mushroom Pie, Pepper Steak-Style Pie and Curry Pie.


On 29th October, even more options will be launching into the freezers, including the ever-versatile Chicken-Style Strips and a Fry family favourite, Chicken-Style Burgers.




‘Exciting Times Are Upon Us’


Fry’s only ever produces 100 per cent vegan foods, which are all developed and approved by The Fry Family themselves, and backed with their non-GMO guarantee.


From the company’s humble beginnings in 1991 in South Africa, Fry’s is rapidly innovating and growing as the worldwide shift towards plant-based eating continues.


Tammy Fry, international marketing director at The Fry Family Food Co. said: “These are exciting times indeed for vegan food companies!


“The rise of the plant-based lifestyle is showing absolutely no signs of stopping, and the demand for innovative meat-alternatives is growing by the day.


Fry's launches into Tesco stores


“No longer considered a niche lifestyle choice, people across the globe are looking to reduce their meat consumption for a wealth of reasons; not just for animal welfare, but for the negative impact of the meat industry on the environment too.


“Because of this, we’re delighted to be able to keep increasing the availability of delicious plant-based food, and to announce the start of our exciting new relationship with the biggest supermarket group in the UK!


“The chicken-style sausage rolls in particular are a brand new product launching exclusively with Tesco, so we can’t wait to hear what Fry’s fans think – and we are sure they’ll be excited to know they can now get hold of some of their favourite Fry’s products in the chilled and frozen sections of a nearby Tesco store.”




The lifestyle magazine written by vegans for vegans.