A workshop in effective vegan advocacy will take place in London later this year, hosted by the Center for Effective Vegan Advocacy (CEVA) and ProVeg UK. Dr Melania Joy and Tobias are fronting the two day event, which aims to “increase the impact and effectiveness of both individual advocates, on-the-street activists and anyone affiliated with an organisation.”
Dr Melanie Joy is a psychologist and is the author of Why We Love Dogs, Eat Pigs and Wear Cows. At the event, she will talk about how to recognise and respond effectively to defensiveness from vegans and non-vegans, alongside conversing ways on how to avoid getting caught up in counterproductive discussions about eating animals.
Dr Joy, said: “Being an effective advocate is so important because they really are the engine of the movement. When we improve the effectiveness of advocates, we improve the effectiveness of the movement as a whole; the movement is only as effective as its advocates.
“It is about developing a new set of skills or an improved set of skills about how to navigate the complicated process of communicating about veganism. Greater self-awareness and more sustainability, the ability to stay in the movement for the long haul and more collegiality, more of an ability to communicate effectively, not just with non-vegans but also with other vegans which I think is critical to strengthening the movement.”
Tobias Leenaert is a vegan strategist and author of How to Create a Vegan World: A Pragmatic Approach. He will run a lecture called Making Compassion Easier: Normalising Veganism.
Speaking about the workshop, he said: “This workshop will help participants think anew about strategy and to pick the best ideas and strategies for the current phase of the vegan movement.”
To find out more information and book tickets, click here.