Vegan beauty and fashion has been listed as a top trend to invest in by Vogue Australia. In the list of top ten trends, vegan fashion and beauty is listed as the third trend for people to invest in, with suggested products to purchase. The products included are a faux leather burgundy purse from The Daily Edited Pouch, a nail polish set from Kester Black and an Herbivore Botanicals lip tint.
Vogue write: “From nail-polish to faux leather, the vegan movement is taking over more than menu choices this year.” Veganism has been increasing in recent years, with figures from a new study saying that there are now 3.5 million vegans in the UK alone, which equates to 7 per cent of the population.
Notable vegan beauty and fashion products include: Kat Von D increasing her vegan make-up range, Birkenstock launching a vegan range, Superdrug opening their Little Vegan Pop-Up Shop in Boxpark, and figures prove that sales of vegan beauty products are up.
Last month, figures released from The NPD Group, a global information company, found that there was a demand for more vegan beauty products, particularly in the prestige and high-end areas of the market.
Helen Duxbury, Senior Account Manager at NPD UK Beauty said: “There has certainly been a rise in the number of vegan brands in prestige beauty and this coincides with consumers adopting a more conscientious approach when purchasing products, looking closely at the underlying philosophies and actions of the brands.
“They not only investigate ingredients and efficacy, they want to know about traceability, and how animal friendly they are. Vegan and cruelty-free are two of the big issues for customers in 2018, but still remains a niche segment of the skincare market.”
Several designers have stopped the use of fur in their work, with Tom Ford, Gucci, Michael Kors, Versace and DKNY ditching fur. As veganism, and faux leather and fur alternatives continue to grow in popularity, there is hope that one day all designers removing fur from their designers will also remove leather.