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Vegan brand displays sustainability information on product packaging

Vegan German brand, Veganz, has responded to customer demand for sustainability information to be displayed on products by teaming up with Eaternity.

Eaternity has been developed with the food service industry in mind, but as consumer awareness of the sustainability of food increases, their labels are starting to be applied to retail products, too.

Vegan food is renowned for its reduced carbon-footprint, with fewer resources used to create the food, especially with no animals being reared for the product. The sustainability information gives consumers the opportunity to make informed decisions about the food they buy, allowing them to make better choices.

Jan Bredack, CEO of Veganz, said: “Finally, our customers can learn about the real resource consumption of our products. We’re openly and critically addressing our own weak points. Right on our new product packaging, with no diversions – for me, this is a huge step forward within our industry, which badly needs transparency and more sustainability.”

Information on the raw materials, distributors and producers of the Veganz range are gathered and processed in a database to conclude how sustainable the product is compared with over 100,000 products from other supermarkets.

The first Veganz product to have the sustainability information on the packaging is The Gourmet Classic, a cashew ‘cheese’. With a star rating displayed, the cheese alternative fairs well on rainforest protection and animal welfare, but is let down by its water usage in achieving an all-round great score.

It goes without saying however, that The Gourmet Classic has low levels of CO2 attached to its production, with only 565g of carbon produced.

Customers of Veganz will be able to check more of their products in the future by using the CodeCheck app, by scanning the barcodes. Veganz products are available to buy online and from European stores.

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