Cooking duo, BOSH!, are going from strength to strength, after winning an esteemed publishing award for their most recent cookbook, BISH BASH BOSH!
The pair, made up of Henry Firth and Ian Theasby conquered the competition – beating top authors, including Yotam Ottolenghi and Tom Kerridge to take the Non-Fiction: Lifestyle category, at the British Book Awards’ Books of the Year – also known as ‘The Nibbies’.
But they didn’t just win the one prize – they also won the gong for Best Marketing Strategy, as well as being nominated in the Best Publicity Campaign and Best Publisher categories.
Their first book, BOSH!, was also a success – it was the first vegan cookbook ever to reach number one in the charts – and it held onto the top spot in the Sunday Times Bestsellers chart for four weeks, selling over 100,000 copies.
Firth and Theasby commented on their win: “We’re absolutely chuffed to bits to have won these two awards. On a personal and professional level, it’s fantastic and we’re extremely proud, but what we’re more excited about is what this means for the vegan movement as a whole.”
“The Nibbies are basically the Oscars of British publishing, to have a vegan cookbook win two awards at such a prestigious event is an important moment for vegan food as a whole.”
“We set BOSH! up to change perceptions and to normalise plant-based food, these awards are another step in the right direction and we’re more driven than ever to continue doing our bit for the planet by inspiring people to eat more plants.”
The award is great news for vegans – as plant-based diets and books become accepted in the mainstream, the movement is only going to become more widespread, helping animals, humans, and the planet.
Check out our recent interview with BOSH! in our June issue, on sale now.