A UK first: Waitrose are launching vegan fondue
The supermarket will be the UK’s first ever to stock vegan fondue
You heard right: vegan fondue is coming to Waitrose stores across the UK.
As Christmas approaches, supermarkets are gearing up to supply us with the tasty festive foods we love most – and Waitrose is no exception. They will be the first supermarket to launch vegan fondue to the UK market in time for the festive season.
The vegan fondue soon to hit shelves, is This Is Not Cheese Fondue, made by Willicroft – it’s a 100 per cent plant-based fondue made from a combination of nuts and tofu.
In a statement sent to Vegan Life, a Waitrose spokesperson said: “The base of This Is Not Cheese Fondue is made from nuts and tofu and is double fermented.”
“The first step is to create a fermented quinoa culture, leaving the water to ferment with the quinoa until it starts sprouting little shoots.”
“Once the fermentation is complete, the liquid from the culture becomes a main part of the fondue recipe.”
“This process produces the satisfying and ‘Insta-worthy’ cheese pull you expect from traditional fondue as well as rich and decadent flavours.”
This is not the first time Willicroft products have been stocked in Waitrose.
Willicroft Farm, previously, a dairy farm in Devon run for over 30 years by Brad Vanstone’s (Willicroft founder) grandfather, once sold meat and dairy products to Waitrose.
Now, 30 years later Brad has reinvented Willicroft and switched the products to be vegan-friendly. The farm now supplies Waitrose with plant-based cheese.
The demand for vegan dishes continues to rise – Waitrose have reported that searches on their website for ‘vegan cheese’ increased by 76 per cent compared to last year and ‘vegan Christmas’ increased by 64 per cent.
Jo Haywood, Waitrose speciality cheese buyer says, “We are really excited to be the first UK supermarket to launch a vegan fondue product.”
“This Is Not Cheese Fondue is innovative and delicious and we think our customers will be very excited to try it, even if they aren’t vegan!’
Also launching with Waitrose, is This is not Cream Cheese and This Is Not Grated Italian Style Cheese to offer further tasty vegan cheese options.
This Is Not Cheese Fondue (£6 until Nov 4th and then £7.50), This Is Not Cream Cheese (£2.80 until Nov 4th and then £3.50) and This Is Not Grated Italian Style Cheese (£3.50) are available from 7th October exclusively at Waitrose.com and in store.