vegan world

Stories from around the globe celebrating all things vegan


America: Vegan food appears 1,320 per cent more on menus now than it did pre-COVID-19

A new market report by AI platform Tastewise ( has found that plant-based meat is appearing on the menus of US eateries 1,320 per cent more compared to before the Coronavirus pandemic. On top of this, the research also found that 9.2 per cent of restaurants in the US are now serving vegan meat - particularly in states including California, Florida, Maryland, New York, Ohio and Oregon.

In fact, Oregon now has the highest percentage of eateries offering vegan meat in the country. The Tastewise report discovered that more people are opting for plant-based meat, as opposed to the real thing, due to health reasons, as well as climate-related concerns.

In the report, Tastewise CEO Alon Chen wrote: \"This increase in resources devoted to plant-based meat products, combined with consumer demands for real, versatile solutions, results in a timely shift in the way we consume food. We're looking forward to a healthier, more sustainable world of food and beverage, where we all play a part.\"


World: LIVEKINDLY Collective launches global virtual vegan cooking platform

The curiosity for vegan living and food is growing. To meet this demand, plant-powered company, LIVEKINDLY Collective, has created Collective Kitchen ( The exciting new content platform offers inspiration and allows people across the globe to follow 11 chefs creating delectable dishes with all-vegan ingredients.

Jodi Monelle, founder and CEO of LIVEKINDLY comments: \"The world is becoming conscious of how diet change can make a difference, and we want to do everything we can to empower people to explore more plant-based eating. Collective Kitchen is a palpable manifestation of the culinary relationships, creativity, and rich insights into consumer passions that we've cultivated for three years now.\"

The virtual platform, Collective Kitchen, showcases 11 chefs from seven countries, and more than 50 new recipes. It features the 'Top Dish' video series, which debuts with American chef Nyesha Arrington of Top Chef fame, who'll be a key mentor in the upcoming, Gordon Ramsey-hosted Next Level Chef cooking-competition series. Collective Kitchen's creative chef-driven campaign is the first of its kind, with culinary experts from around the world crafting unique plant-based recipes streamlined specifically for the home cook.

Mick van Ettinger, chief marketing officer of LIVEKINDLY Collective adds: \"Our mission is to make plant-based living the new norm, and that's only possible by making the transition to eating less meat easier for all cooks, no matter for whom they are cooking. We are proud to launch this unique collection of plant-based recipes. Our chefs are using some of the most popular products to encourage home cooks to experiment and find out just how versatile, delicious, nutritious, and easy-to-make plant-based meals can be.\"


South Africa: Family-owned vegan brand wins global burger award

South African vegan food brand, Fry Family Food Co. (, has secured a place as one of the world's best vegan burgers at the prestigious a billion Awards (, for their Chicken-Style Burger.

The annual a billion Awards celebrates the best vegan products and dishes from around the world according to customer reviews, and spans eight vegan categories including best vegan milks, frozen meals, cheese and ice cream.

In the world's best vegan burger category, Fry's took the 10th spot for its Chicken-Style Burgers, which are made with a blend of vegetable protein, with a golden crumb. The Chicken-Style Burgers earned the top title based on 12,000 reviews of plant-based burgers from consumers across 62 countries.

A staggering 94 per cent of Fry's Chicken-Style Burger reviews were rated four to five stars, with comments including, \"If you have not tried this yet, do yourself a favour and try it, this is so yummy… it's honestly one of the best vegan patties out there\".

Another reviewer commented, \"Just transitioning into veganism and these are the best I've found so far\".

Tammy Fry, international marketing director of The Fry Family Food Co, said: \"It is an absolute honour to be voted in the top 10 World's Best Vegan Burgers by abillion Awards. We are extremely proud, especially given that we began in our family kitchen in South Africa and have since expanded to the shelves of some of the UK's largest supermarkets, to provide great tasting plant-based alternatives to families all over the world.\"


UK and Ireland: McDonald's unveil their first-ever vegan patty, the McPlant Burger

McDonald's long-awaited vegan McPlant Burger is now on sale, with the new offering unveiled at an exclusive tasting event, which Vegan Life was invited to. The McPlant Burger trial kicked off in September in 10 Coventry restaurants, before a further 250 plus stores were added mid-October, with a view to rolling out nationwide in 2022.

The exciting McPlant patty was co-developed by McDonald's UK and Ireland with plant-powered meat brand, Beyond Meat (, and has been described by McDonald's as something that 'will appeal to all burger lovers'.

Inside a vegan sesame bun, alongside the delicious Beyond patty, you'll find mustard, ketchup, vegan sauce, fresh onion, pickles, lettuce, tomato and an innovative pea-based vegan cheese. It is cooked separately from other McDonald's burgers and sandwiches using dedicated utensils. It will also be priced at the same value as McDonald's Big Mac - at £3.49.

McDonald's UK&I spent three years on research and development to bring the delicious plant-based offering to British and Irish customers, and every element of the McPlant was 'designed with taste and quality top-of-mind'.

In a statement sent to Vegan Life, Michelle Graham-Clare, chief marketing officer, McDonald's UK and Ireland said: \"We're so pleased to be finally launching McPlant in the UK and Ireland. As with every McDonald's offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.\"


The lifestyle magazine written by vegans for vegans.