Vegans boycott holidays, despite the ethical boom
A recent study has found that two-fifths of vegans don’t buy holidays because tour providers don’t understand their needs.
In a recent survey conducted by the vegan travel company Kindred Traveller, it was found that over 40 per cent of vegans decided not to travel to a destination because they were concerned that they wouldn’t be able to eat.
The news comes as statistics show that ethical tourism is on the rise with the sub-sector now part of a $7.6 trillion worldwide travel industry.
The number of vegans in the UK quadrupled between 2014 and 2019 and a quarter of 25-34-year-old Americans state that they are vegetarian or vegan.
The breakdown of an industry
Kindred Traveller is now warning that if vegan calls aren’t taken seriously, the holiday industry could suffer.
When asked what were the most common factors that put vegans off a destination, the availability of vegan food came top.
Many people felt that this was due to a lack of understanding of what vegan food is, which would be supported by the fact that a staggering 60 per cent of them had been given food that they were told was vegan, only to find out later that it wasn’t.
Vegan travellers face challenges
After food, animal welfare was the second most challenging aspect for vegans travelling abroad, with 30 per cent stating it worried them enough to prevent them from booking a holiday.
Kindred Traveller’s founder, Esther Ardagh-Ptolomey, commented: “Veganism has definitely come on in leaps and bounds in the UK and USA in the last few years, but there are still a lot of challenges while travelling.”
“What was really encouraging when reading the results of the survey, was just how many positive experiences people had enjoyed in some unexpected places, such as Bratislava and parts of Latin America featuring in amongst the more obvious locations like Thailand, Vietnam, and Berlin.”
“There’s definitely a connection between animal welfare, general attitudes to animals, and the availability of vegan food. It’s the reason why we support local rescues and conservation groups at each of our solo holiday destinations, as well as persuade restaurants to create vegan menus for our groups. It’s all advocacy aimed at the same result; improving animal welfare.”