There’s not long left of 2018, and ahead of January, important ‘try vegan’ charity, Veganuary, are starting to unveil their campaigns for the month
Over the years, more than 250,000 people from an astounding 193 different countries have tried the month-long vegan pledge. Excitingly, Veganuary predict that by the end of January 2019, a further 300,000 people will have taken part in the challenge.
However, it’s not only members of the public who can take part, and this year’s Veganuary campaign includes a call on parliament to ditch meat and dairy for January.
So far, the government have done very little listening to the advice of the scientific community, who have repeatedly said that reducing meat and dairy consumption is vital if we are to avert catastrophic climate change.
The public’s demand for plant-based food and products is increasing, but this is yet to be matched by policy or political leadership. Claire Perry MP, the minister in charge of tackling climate change, refused to recommend that people should reduce their consumption of meat-based meals, like steak and chips.
Rich Hardy, head of campaigns at Veganuary, said: “Trying vegan for January, by switching to tasty plant-based alternatives in the cafeterias of Parliament, would be a simple step for our leaders to take to lead by example, and show they’re serious about tackling climate change.”
Veganuary 2019 hopes to build on the growing global interest in veganism, and will this year partner with animal and environmental protection groups across India, Singapore, Japan, Malaysia, Australia, Brazil, Russia, and South Africa, to offer a complete and locally-tailored Veganuary experience to people signing in those countries, even in their native language.
New Veganuary pledgers will be helped along their journey by a team of plant-based experts, and a large social media community. Daily emails featuring recipes, meal plans, inspirational videos, and helpful tips will be sent out to all participants, and the Veganuary website will be uploaded with fresh content, including films from supporters in show-business, professional sport and the culinary world.
Every year, Veganuary has a whole host of high-profile supporters, and 2019 is set to be no different. Supporters will include, Dancing with the Stars finalist and actress Evanna Lynch, footballer Hector Bellerin, actor Peter Egan, Aussie cricket player Jason Gillespie, leading animal advocate Earthling Ed, and wildlife ambassador Chris Packham.
Rich added: “2018 was huge for bringing veganism out of counter-culture. But 2019 will be the year when it becomes a considered lifestyle choice for millions embracing cruelty-free, healthy living.”
Today, at 14:00, activists from Veganuary could be found next to the George V Statue on Old Palace Yard, Westminster, London. They dressed as spirulina-soaked chefs and held ‘Plant-Based Parliament’ placards, to kick-start the bold campaign.