Why should ‘climate-conscious customers’ pay more?
If you ever buy a coffee when you’re out and about, you’ll know how annoying it is when you’re made to pay extra to opt out of dairy, and instead have almond, soya, oat or coconut-milk. Today, Veganuary is calling on all coffee chains to drop this ridiculous surcharge.
The charity’s call coincides with World Plant Milk Day, an annual collaboration between global food awareness organisation ProVeg International and vegan news service Plant Based News, which celebrates the wide array of plant-based alternatives to dairy products and highlights their many benefits – for animals, the planet and our health.
At the moment, most high-street coffee chains charge roughly 20-50p extra when customers choose plant-milk.
In an admirable move, AMT Coffee have been encouraging customers to try plant milk, by offering 25 per cent off all coffees ordered with it today, and they have also been giving out e-vouchers for a free plant-based drink.
‘Taxing climate-conscious customers’
Toni Vernelli, head of Communications at Veganuary, says: “Charging extra for plant-milk is effectively a tax on climate-conscious customers. Animal farming is responsible for more than half of all food-related greenhouses gases and cows are the prime cause, with each one burping out 600 litres of methane a day. The true cost of cow’s milk is climate catastrophe.”
She added, “This World Plant Milk Day, we’re calling on all coffee chains to follow AMT’s lead and help halt the devastating impact animal farming has on our planet by providing free planet-friendly plant milk for all customers – before we all pay the price.”
AMT Coffee are also encouraging customers to take part in the 7-Day Dairy-Free Challenge, beginning today. It marks another milestone in the plant-based revolution and giving a glimpse of the excitement already building for Veganuary 2020 – less than five months away.