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Vesta London Beauty

We catch up with Vesta Boateng, founder of Vesta London Beauty

Hello! Why was Vesta London Beauty started?

Vesta London Beauty was started because all I’ve ever known is beauty; I feel safe and secure in it and it brings me nothing but pure joy. Beauty is something that allows a safe place for me to be creative and allows me to tell my story through products. I noticed a lack of diversity and representation with darker skin tones and complexions within the beauty industry and decided to start something that would fill that gap.

Along came Vesta London Beauty. I decided to start with lip products because they’re generally a very universal product and can be dressed up or down depending on the type of look you are going for. I wanted to break into the industry with a product that is already so loved worldwide. After years of planning and development we are finally here, and here to stay!

Hello! Why was Vesta London Beauty started?

Vesta London Beauty is different because we literally put ourselves in the shoes of our ideal customer — we hang out where they do, read what they do, watch what they do etc. and we try to emulate that through our business to successfully fulfil the wants and needs of our target audience. Although we have created beautiful formulas with deeper complexions in mind, we have certainly not excluded anybody.

We are proud to advise that our products are fit to suit all skin tones! At Vesta London Beauty we aim to be as transparent as possible, leaving no question unanswered. We want consumers to also feel safe whilst in our presence and trust that Vesta London Beauty is a reliable, cruelty-free, vegan friendly, luxurious brand that is truly accessible to everyone.

For more from Vesta, visit vestalondonbeauty.com and IG @vestalondonbeauty

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Vesta London Beauty

The Lip Liner Bundle

A must-have Lip Liner Bundle for makeup lovers — the durable formula applies effortlessly for a deeply pigmented colour. £16, vestalondonbeauty.com

VeganLife

The lifestyle magazine written by vegans for vegans.